Rethinking UX (Smashing eBooks) by Smashing Magazine

Author:Smashing Magazine
Language: eng
Format: mobi
Tags: Smashing eBooks
Publisher: Smashing Media GmbH
Published: 2013-08-06T14:00:00+00:00

Methods For Anyone And Everyone

Empathic research is not new. Yet, it is too often treated merely as a tool to create new products or as the domain of pin-up design agencies that have the budgets and clients to accommodate this type of critical inquiry. This needn’t be, and simply is not, the case. The best-designed solutions, however small, are born from real understanding of the underlying, complex needs.

Observing the behavior of bicycle riders on day 28 of 50 in Amsterdam.

We can’t all travel thousands of miles every time we start a new project, and commercial realities constrain the time and resources of our projects. However, gaining a deeper understanding of people doesn’t require allocating drastically more time for ethnographic research or sacrificing other areas of the process.

Below are some of the methods I started to employ on my adventure, with many more picked up along the way. Use them, build on them, and develop your own. Our aim should be to understand people more deeply and, in doing so, to solve their problems more effectively.

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